Worldline India Report: Pune Among Top 5 Cities in Digital Transactions for H2 2024

Pune: Worldline India has identified Pune as one of the top five cities in India for digital payment transactions in the second half of 2024, according to its latest report.

The report, which analyzes transaction data from July to December 2024, highlights Pune’s accelerating digital adoption. The city accounted for 11% of total transaction volume—up from 8% in H2 2023—and 10% of the overall transaction value, a significant rise from the previous 6%. This positions Pune alongside major metros like Bengaluru, New Delhi, Mumbai, and Hyderabad in India’s digital payment ecosystem.

“Pune’s rise in digital transactions reflects its vibrant, tech-forward population and robust digital infrastructure,” said Ramesh Narasimhan, CEO of Worldline India. “As we move towards a cashless economy, this growth underlines the role of cities like Pune in fostering financial inclusion and economic resilience. At Worldline, we are dedicated to empowering this transformation through innovative, secure, and inclusive payment solutions.”

Worldline India Report: Key Consumer Trends from H2 2024

In-Store Purchases:

Top merchant categories driving in-store transaction volume included:

• Grocery Stores
• Restaurants
• Service Stations
• Clothing Stores
• Government Services
• Pharmacies and Hospitals
• These categories represented 68% of in-store transaction volume and 53% of transaction value.

Online Payments:

The leading drivers for online transaction volumes were:

• E-commerce
• Online Gaming
• Utility Bill Payments
• Government Services
• Financial Services
• Together, these segments made up 81% of online transaction volume and 74% of value.